AI Insights · Timothy · June 2023
Top 5 Drawing & Coloring Apps in the UK Q2 2023
Discover the performance of the top five drawing and coloring apps in the UK during Q2 2023, including trends in downloads, revenue, and active users.
In the second quarter of 2023, the United Kingdom saw notable activity in the Drawing & Coloring app category on a unified platform. The data provided by Sensor Tower highlights the trends in downloads, revenue, and weekly active users for the top five apps in this category: Drawing Carnival, Phone Case DIY, Happy Color by Numbers Game, Color by Number：Coloring Games, and Color Pop AI - Coloring Book.
Drawing Carnival showed a fluctuating download trend, starting the quarter with approximately 49K downloads and experiencing a dip to around 7K downloads by the end of April. However, it rebounded to reach about 15K downloads by the end of June. Weekly active users also saw a rise from 51K at the end of March to nearly 60K by the end of June.
Phone Case DIY experienced varied download numbers, peaking at 31K in early April and dropping to around 8K by the end of June. The app maintained a steady number of weekly active users, starting the quarter at approximately 62K and ending at around 48K. Revenue for this period was negligible, with only a slight increase to $7 in the final week of June.
Happy Color by Numbers Game demonstrated consistent download numbers, ranging from 11K to 18K throughout the quarter. Revenue performance fluctuated, peaking at $1.2K in early April and settling at around $900 by the end of June. The app maintained a robust user base, with weekly active users ranging from 268K to 339K.
Color by Number：Coloring Games saw its highest download number at 23K in early April, tapering off to around 10K by the end of June. Revenue remained stable, averaging around $8.8K to $9.9K weekly. Weekly active users fluctuated, starting the quarter at 126K and ending at approximately 101K.
Color Pop AI - Coloring Book maintained a steady download rate, with numbers ranging from 7K to 15K. Revenue was consistent, averaging around $2.2K to $2.5K weekly. The app also had a stable number of weekly active users, fluctuating between 49K and 62K throughout the quarter.
These insights into the top five Drawing & Coloring apps in the UK for Q2 2023 are based on data from Sensor Tower. For more detailed insights, visit Sensor Tower's platform.
